Host an Educational Event
Hosting an educational event can be a great way to create leads targeting Medicare Advantage prospects. During an educational event you will not be talking about particular plans or making sales but rather providing beneficiaries with needed basic information about the medicare process. This avenue of marketing can be pricey, depending on the cost of the direct mailing to get folks there, if you include a meal up to $15 per person and if there is a registration fee at the venue. These educational events can be great as far as getting you in front of the right Medicare Advantage folks, but can be costly.
Get Involved In The Community
Getting involved in different community groups around you where seniors may be is a great and often cost effective way to get in front of prospects. Maybe it is a local church or parish that you volunteer at, or a soup kitchen, library or group of this nature. It is a great thing to do for your community and can absolutely help out your business growth.
Social Media Presence
Using social media platforms to reach seniors can be a good idea as well. Seniors are absolutely on social media and can be reached on apps like Facebook, Instagram, X, Youtube & Tiktok. Whether you just post simple tips or notes about Medicare that will spark their interest and need to contact you, or you post a full blown ad campaign using Meta's ad feature you can reach seniors using social media.
Client Referrals
Client referrals are always the strongest of marketing tactics as word of mouth from someone they trust goes a long way. Make sure to ask for referrals post sale, not capitalizing on this marketing avenue is a major mistake.
Building a Website
If you are serious about your business you need to have a website. Having a website that potential clients can go to to get in touch with you is important for prospect sale conversions. It is important to stay CMS compliant with how you build out your website.
Email Marketing
Email marketing can be successful as well. There are email campaign softwares such as SalesForce, GetResponse and HubSpot that will help you create marketing campaigns to target prospective clients. Remember to follow CMS regulations when sending out mass emails.
Compliance Note
Advertising that draws beneficiaries toward a MAPD plan or plans and includes information about; plan premiums, cost sharing, or specific benefit information regarding a plan, it must be submitted to CMS for approval before being ran in a marketing campaign.
